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Research papers

Measuring up

It’s been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering...

Catalogue: Congress 2013: Think Big
Authors: Aaron Jue, Kristin Luck
Company: Decipher, Inc.
September 26, 2013
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Citation

Jue and Luck (2013a, September 26). Measuring up. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-up-8068


Videos

Measuring up

It’s been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering...

Catalogue: Congress 2013: Think Big
Authors: Kristin Luck, Aaron Jue
Company: Decipher, Inc.
June 15, 2013
×

Citation

Luck and Jue (2013a, June 15). Measuring up. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-up


Research papers

Digital matrimony

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Kristin Luck
Company: Decipher, Inc.
October 26, 2011
×

Citation

Luck, K. (2011a, October 26). Digital matrimony. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digital-matrimony